CD Skripsi

Analisis Pengaruh Experiential Marketing Dan Brand Trust Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan Garuda Indonesia Airlines Di Pekanbaru

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This study aims to determine the influence of Experiential Marketing, Brand Trust significant effect on Customer Satisfaction Garuda Indonesia Airlines. To know Experiential Marketing and Brand Trust have a significant effect on Customer Loyalty of Garuda Indonesia Airlines. To know satisfaction have an effect on signifikan to Customer Loyalty of Garuda Indonesia Airlines. The population in this study is the population for this study are all consumers of Garuda Indonesia Airlines in Pekanbaru which amounted to 1,260,344 people. In the sampling, the writer uses simple random sampling method, as many as 100 people. In this research This research uses data analysis method using WarpPLS software. PLS is one of the variance-based SEM statistical methods designed to solve multiple regressions when specific data problems occur. Based on the first hypothesis shows that there is influence between Experiantial Marketing (EM) with satisfaction. The second hypothesis shows that there is an influence of the relationship between Brand Trust and satisfaction. Based on the third hypothesis shows that there is influence between Experiantial Marketing (EM) with Loyalty. Based on the fourth hypothesis shows that there is an influence relationship between Brand Trust with loyalty. Based on the fifth hypothesis shows that there is influence between Satisfaction with Loyalty. Thus, this study states that "Satisfaction affects Loyalty" is accepted. Keywords: Experiential Marketing, Brand Trust, Satisfaction and Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 117 (0176)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2017

Deskripsi Fisik

vii, 68 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 117 (0176)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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