CD Skripsi
Pengaruh Persepsi, Motivasi, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di Kabupaten Kampar
This study aims to analyze the effects caused by variables of motivation, perceptions and attitudes of consumers to purchase decisions, using 100 Respondents as Sample. The method of analysis used to test the hypothesis is Multiple Linear Regression. With calculation using SPSS program version 21. From the results of tests that have been done, simultaneous test (F TEST) shows that all of independent variables studied have a significant influence on the purchase decision variable of Honda Beat Motorcycle. The partial test (T TEST) shows that the motivation variable has the most significant influence on the purchase decision variable of Honda Beat Motorcycle in Kampar district.
The magnitude of the effect () by these three variables together on the dependent variable is known R Square value of 0.673. This means that the contribution of independent variables (Perceptions, Motivation and Attitudes) to the dependent variable (Purchase Decision) is 67.3%. While the remaining 32.7% is influenced by other variables that are not included in this regression model.
Keywords: Perception, Motivation, Consumer Attitudes, Purchase Decision
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