CD Skripsi
Analisis Faktor-Faktor Yang Mempengaruhi Penawaran Industri Jasa Cafe Di Kota Pekanbaru
This research was conducted in Pekanbaru City. The purpose of this research was to find out the factors that influence the offering café services in Pekanbaru. The data used in this research is primary data and secondary data. The method of this research used descriptive, quantitative, partial, and simultaneous analysis (regression multiple linear by SPSS version 22).The results ofT test in this research showed that the price have a significant negative affect on offering café services, while the price ofproduction cost and profit have significant positive effect on the offering cafe services in Pekanbaru . Using F test showed that the price variable cafe, production cost, and profits have an affect on offering café services in Pekanbaru. Based on the calculation of Coefficient of Determination (R2) of the offering equation was 0.767. So 76.7% of the cafe services industry is influenced by three independent variables, namely price, production cost, and profit. while the remaining 23.3% is explained by other variables besides price, production cost, and profit.
Keywords : Offering, The Price Cafe Services, Production Cost, and Profit
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