CD Skripsi

Tanggung Jawab Pelaku Usaha Terhadap Konsumen Karena Pengaruh Label Dan Iklan Secara Online Berdasarkan Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen

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The tendency of consumptive society is a land as well as a challenge for business actors to market as many products of goods and services. One tool that is often used by businesses to market their products is by advertising. According to Law No. 8 of 1999 on Consumer Protection, activities of the introduction or dissemination of information on goods and / or services, to attract the interest of the consumer of the consumer to the goods and / or services that will be and are being traded. The problem faced by consumers is not only when buying an electronic item or clothing for them to use and it is not perfect (like there is a defect), but also the problem if the electronic goods or clothing is already in a state that is broken or not as expected in the advertisement, the negligence of business actors who neglect to check the goods before they are sent to the consumer, therefore it is very necessary awareness from all parties, consumers, and the parties of online businessmen about the importance of responsibility for the damage of goods before the electronic goods are in the hands of the buyer.
This type of research can be categorized in the type of normative legal research, the legal principle used as the object of the problem in the study is the principle contained in the criminal justice system, that a judge should be able to consider the facts of the trial to create a sense of justice.data source used consisting of legal materials primary, secondary law materials, and tertiary legal materials, data collection techniques in this study by literature review method, after the data collected and then analyzed to be drawn conclusions.
From the results of research and discussion it can be concluded that, Firstly, Legal protection of consumers due to the influence of online label and advertisement on misleading advertisement in Consumer Protection Law, that is by arrangement in Law Number 8 Year 1999 concerning Consumer Protection, Chapter III Articles 4 to 7 of consumer rights and obligations as well as the rights and obligations of business actors. Second, the responsibility of business actors towards consumers due to the influence of online label and advertisement based on Law Number 8 Year 1999 About Consumer Protection It is important to note that the accountability of business actors to consumers due to the influence of online label and advertisement already exist in Law Number 8 Year 1999 on Consumer Protection (UUPK) is specially contained in Article 20 despite the absence of rules and regulations that regulate in detail related to advertising.
Keywords: Responsibility - Business Actor - Consumer Protection

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

09 07. 118 (0019)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Hukum – Hukum Perdata Bisnis., 2018

Deskripsi Fisik

vii, 91 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

09 07. 118 (0019)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUKUM PERDATA BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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