CD Skripsi

Pengaruh Kualitas Produk Dan Promosi Terhadap Minat Beli Konsumen Produk Pakaian Pada Toko Rabbani Pekanbaru

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Abstract

This study aims to determine how much products quality and promotion to consumer buying interest. Sampels in this study were taken as many as 100 respondens and techniques used accidental sampling approach. The data in this study using survey method through questionnares filled by consumers. Data were obtained by using simple regression analysis dan multiple regression analysis. The result of this study show that products quality has a significant impact on consumer buying interest. Promotion has a significant impact on consumer buying interest. And then simultaneously products quality and promotion have a significant impact on consumer buying interest. Subsequent research is suggested to use other methods in researcing consumer buying interest, for example through in-depth interviews of respondents.



Keywords: Product Quality, Promotion, And Consumer Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.118 (0037)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Administrasi Bisnis., 2018

Deskripsi Fisik

iv, 128 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.118 (0037)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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