CD Skripsi
Analisis Distribusi Ikan Senangin (Polynemus Tetradactylus) Cv. Barokah Panipahan Kecamatan Pasir Limau Kapas Kabupaten Rokan Hilir Provinsi Riau (Studi Kasus Di Cv. Barokah Panipahan Kabupaten Rokan Hilir)
This research was conducted in July 2018 in CV. Barokah Panipahan, Pasir Limau Kapas sub District, Rokan Hilir Regency, Riau Province. The purpose of this study was to determine the distribution channels of Senangin fish (Polynemus tetradactylus) and calculate the extent of marketing margins. The method used in this study is a descriptive analysis method that is a case study, with the number of respondents 26 people where the data was originally compiled, explained and then analyzed.
Based on the results of the research, the Senangin fish distribution chain has two channels, namely the first distribution channel, fishermen selling fish Senangin the catch to CV Barokah Panipahan, then distributing it to foreign wholesalers Port Klang Malaysia, retailers immediately take fresh fish to the agents in port. The second channel, the fishermen sell the Senangin fish they catch to CV Barokah Panipahan, then distribute the fish to Tanjung Balai Asahan, after the fish reaches the agent, the retailer immediately takes the fresh fish to the collector at the port. The highest amount of marketing margin is found in grade A and B Senangin fish of IDR.60,000. With a size of 3 ounces - 1 kg. While the lowest total marketing margin is found in grade C Senangin fish with a size of 1.5 ounces to 2.5 ounces of IDR. 48,000, -. Whereas the highest marketing margin for Tanjung Balai Asahan is found in Senangin fish size 1 - 5 kg / head at IDR. 33,000. While the lowest total marketing margin is found in Senangin fish with a size of 1.5-2.8 ounces of IDR.20,000. Keywords: Distribution, Marketing Margin, Senangin Fish, CV. Barokah Panipahan
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