Image of Pengaruh Hedonic Shopping Motive Dan Kepercayaan (Trust) Konsumen Terhadap Sikap Dan Perilaku Pembelian Konsumen Pada Pembelian Produk Fashion Di Online Shop
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Pengaruh Hedonic Shopping Motive Dan Kepercayaan (Trust) Konsumen Terhadap Sikap Dan Perilaku Pembelian Konsumen Pada Pembelian Produk Fashion Di Online Shop

This research aims to determine the influence of Hedonic Shopping Motive and Consumer Trust on Consumer Purchasing Attitudes and Behavior of Fashion Product Purchases at the Online Shop. The population in this study was the people of Pekanbaru City who had shopped for fashion products at the Online Shop.Primary data was collected by questionnaire as an instrument to prove the results of the study, to test the hypothesis in this research was to use SEM (Structural Equation Model) analysis with the help of WarPLS version 3.0. That was chosen in this study, there were 162 samples which were the people of Pekanbaru City.
The results showed that are: 1) that there were significant results between hedonic shopping motives and consumer attitudes, 2) there were significant results between trust and consumer attitudes, 3) there were significant results between hedonic shopping motives and consumer buying behavior, 4) there were significant results between trust and consumer attitudes, 5) there were significant results between hedonic shopping motives and buying behavior with consumer attitudes as mediators, 6) there were significant results between trust and consumer buying behavior with consumer attitudes as mediator, 7) there were significant results between consumer attitudes and consumer buying behaviorKeywords: Hedonic Shopping Motive, Trust, Consumer Attitude, Purchasing Behavior

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 119 (0023)
02 02. 119 (0023)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 119 (0023)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
v, 52 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 119 (0023)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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