CD Tesis
Analisis Pola Kemitraan Ayam Pedaging Pt Mitra Anugerah Satwa Di Provinsi Riau
This study aims to determine are: (1) the characteristics of livestock enterprises PT Mitra Anugerah Satwa, 2) feasibility analysis of PT. Mitra Anugerah Satwa partnership system, 3) plasma levels of satisfaction broiler breeder on PT Mitra Anugerah Satwa. This type of research is descriptive using quantitative and qualitative data. Data collection is an interview conducted using questionnaires. Analysis of the data used is Costomer satisfaction index and the Importance of performance analysis. The characteristics of livestock enterprises PT Mitra Anugerah Satwa was from 2.500- 24.000 scale tail and was using its own enclosure, in partnership with the company for one year. Pattern-run partnership is core plasma model contract farming. Where the company became the nucleus and breeder becomes plasma that is closed. The results of the ratio R/C of large scale plasma farmer 1,1106 and the ratio R/C of small scale plasma farmer 1,1066. To know satisfaction farmer used seven variables to determine the level of satisfaction plasma farmers. After calculation using the Customer Satisfaction Index Customer Satisfaction Index value obtained was 87.22. If this value is based on the satisfaction index of plasma ranch, then the value of partnerships breeder Customer Satifaction Index plasma reached 0.87 and are in the interval from 0.81 to 1.00 so that it can be said that the overall satisfaction index of plasma farmers for variables tested are the criteria very satisfied. On the Importance analysis of performance analysis variables that have low performance is the quality of the livestock production facilities given company does every period of good quality and at a contract price of livestock production facilities are expensive.
Keywords : Broiler, Contract Farming, Partnership, Satisfaction
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