CD Skripsi

Strategi Pengembangan Jasa Wedding Organizer Di Kota Pekanbaru

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This study aims to find out a fixed strategy to develop a wedding organizer service industry in Pekanbaru City. The research uses secondary data and primary data obtained directly from respondents in the wedding organizer service industry in Pekanbaru City, amounting to 14 business units. The analytical methods used in this study are SWOT Analysis. Based on the analysis of the Internal and External Matrix (IE), the Wedding Organizer service industry in the city of Pekanbaru is in the V region, which has moderate and external internal capabilities that are moderate and in a state of growth and stability. Based on the SWOT quadrant diagram, how does the Wedding Organizer service industry in the city of Pekanbaru have a strategy in dealing with various problems in the mastery of market share among business actors. So this strategy is based on quadrant I (Aggressive Strategy) for now. The company has the opportunity and strength of the company. The strategy that must be applied in this condition is to support aggressive growth policies. This aggressive strategy is more focused on the SO (Strenght-opportunity) strategy, namely by using the power to take advantage of existing opportunities, namely expanding market share and maintaining and improving the quality of service products to maintain customer loyalty
Keywords: Industry, Wedding organizer, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0062)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0062)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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