CD Skripsi

Peran Public Relation Terhadap Brand Image Dan Brand Awareness Dalam Rangka Peningkatan Reputasi Badan Pemeriksa Keuangan Perwakilan Provinsi Riau

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This research aimed to know and analyze the effect of public relations on brand image and brand awareness and the impact toward toward corporate reputation of Badan Pemeriksa Keuangan specially in Riau Province Office.
The research was conducted quantitatively with causal and descriptive research design. The population in this study was customer bank of media, LSM, government corporate who have public relations and using information data from BPK. The amounts of sample are 90 respondence by using purposive sampling method. Data collection techniques used in this research is a survey and observation. Measurement scale used is the Likert scale. To process the data that has been obtained from the questionnaires and test the hypothesis that use computer tools with WarpPLS and SPSS.
These data are then processed by means of test validity, reliability, and Partial Least Square (PLS) technique analysis to hypothesis test. The proposed hypothesis problem as follows: the first hypothesis, public relations significant effect on brand image; second hypothesis public relations significant effect on brand awareness; third hypothesis, public relations significant effect corporate reputation. Forth hypothesis, brand image significant effect on corporate reputation. Fifth hypothesis, brand awareness significant effect on corporate reputation.
The results showed that public relations affect significantly positive toward brand image, brand awareness, and corporate reputation. While brand image and brand awareness have a significant and positive affect toward corporate reputation.

Keywords : public relations, image, awareness,reputation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 219 (0018)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2019

Deskripsi Fisik

xiv, 104 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 219 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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