CD Skripsi

Strategi Pengembangan Industri Kecil (Studi Kasus Produksi Madu Sialang Di Kecamatan Gunung Sahilan Kabupaten Kampar)

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This research was conducted in Gunung Sahilan District, Kampar Regency. The purpose study was to determine the strengths, weaknesses, opportunities, threats, and determine the strategy of developing the Honey Farming Industry in the Gunung Sahilan District of Kampar Regency. This study uses primary and secondary data obtained directly from respondents from the Sahilan Darussalam honey farmer group and the Central Statistics Agency of Riau Province. The population in this study were all Farmers in the District of Gunung Sahilan, Kampar Regency, which numbered 27 people. The method used in this study is quantitative descriptive and uses SWOT analysis to determine the right strategy. The results showed that the strength production sialang honey in the Gunung Sahilan District of Kampar Regency was the relationship with labor, market research, product prices, production capacity, and products (quality). While the weaknesses are promotion, lack human resource development, availability labor, and R & D facilities. The indicators that are the opportunities are economic conditions, market demand, lifestyle, population development, and production technology. While the threat is the use the internet, competition for similar products, potential entry new competitors, and product development. Based on internal and external matrix (IE) shows that production of sialang honey in Gunung Sahilan Subdistrict, Kampar Regency is in quadrant I. This quadrant is a very favorable situation for Sialang's honey production business because it has an opportunity and internal strength, so that with the strength it has take advantage of the opportunities that exist to be an advantage. The strategy that must be applied in this condition is to support an aggressive growth strategy (growth oriented strategy).

Keywords: Industry, Production Sialang Honey, SWOT.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0084)

Penerbit

Pekanbaru. : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xv, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0084)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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