CD Skripsi

Pengaruh Kinerja Pelayanan Dan Potongan Harga Terhadap Loyalitas Konsmen ( Study Kasus Simly Fresh Londry – Pekanbaru )

---

Abstract
This research was conducted with the aim to find out the Effect of Service Performance and Price Pieces on Consumer Loyalty (Case Study on Simply Fresh Laundry- Pekanbaru).
This study uses quantitative research and a sample of 92 respondents who are consumers of simply fresh laundry - pekanbaru. Data collection methods used in this study were questionnaires with purposive sampling technique.
The results showed that service performance variables directly influence the consumer loyalty variable, the price discount variable directly influences the consumer loyalty variable, the service performance variable has a direct effect on consumer loyalty, and the service performance variable has an indirect effect on consumer loyalty variables.

Keywords: service performance, price discounts and consumer loyalty.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 04.119 (0069)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xi, 103 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 04.119 (0069)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar