CD Tugas Akhir

Penerapan Komunikasi Pemasaran Divisi Sales Marketing Pada Pt. Sela Express Tour Pekanbaru

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Marketing communication is an activity that helps guests in making decisions and of course there is a process of influencing the choice of prospective buyers. Therefore travel agents must have marketers who are capable of communicating with guests, so guests will be influenced to buy packages from companies, especially sales marketing. This study aims to determine guest responses about the application marketing communication of sales marketing divisions at PT. Sela Express Tour Pekanbaru. To find out the response of guests about marketing communication as measured by 5 components, that : for the audience, consider time and cost, more than one purpose, well-organized, pay attention to the tone and influence on the audience. research will be known and measured by quantitative descriptive methods. This study sampled 80 respondents taken using the theory from Singarimbun. Data collection techniques in this study used observation, questionnaires, documentation and interviews. To measure the data interval in this study using a Likert scale. Based on the results of the study showed that guest responses to the application of marketing communication sales marketing division at PT. Sela Express Tour Pekanbaru is included in the excellent category.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.119 (0050)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalan Wisata., 2019

Deskripsi Fisik

xi, 69 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.119 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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