CD Skripsi

Strategi Malaysia Dalam Meningkatkan Wisatawan Indonesia Melalui Slogan “Malaysia Truly Asia” Sebagai National Branding Pada Tahun 2013 - 2014

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This research aims to study how could a slogan becomes a nation branding which affecting the number of tourist from abroad. Malaysia has created the slogan “Malaysia Truly Asia” since 1999, and it successfully increase the number of tourist each year. In 2008, this slogan helps to attract the tourist until 7.4 million people which is really helpful for the economic crisis in that year. In 2014, “malaysia truly asia” was really successful by being the year with the highest number of tourist from abroad.

This research use constructivism perspective where this perspective holds that human freedom in seeking their own needs. This research is also uses tourism theory and nation branding theory in the brand performance category. The method used is a qualitative method. The data collection incorporates literature studies from several Malaysian government journals, books and websites.

The success in the tourism sector is also the result of the efforts of the Malaysian government in supporting the "Malaysia Truly Asia" Nation Branding with its various marketing programs and strategies. The government programs are the Design of Malaysian Tourism Transformation Program (MTTP), Formation of MOTAC Organizations, Malaysia Tourism Quality Assurance (MyTQA), Volunteer Tourism (Voluntourism), Malaysian My Second Home (MM2H), Agrotourism, Homestay and Kampungstay Malaysia, Malaysia Convention and Exhibition Bureau (MyCEB). And the Malaysian government built an official tourism website and smartphone application page as a promotional media related to Malaysian tourism products.

Keyword: Malaysia Truly Asia, Foreign Countries, Nation, Branding,
Diplomacy.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 01.120 (0004)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Hubungan Internasional., 2020

Deskripsi Fisik

vii, 111 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 01.120 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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