CD Tugas Akhir

Pelaksanaan Promosi Objek Wisata Air Terjun Guruh Gemurai Oleh Dinas Pariwisata Dan Kebudayaan Kabupaten Kuantan Singingi

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Promotion is a way of communicating that is usually done in an organization whose purpose is to attract potential customers to buy products and services that are sold or offered. This study aims to determine the implementation of the promotion of Guruh Gemurai Waterfall Attraction by the Tourism and Culture Office of Kuantan Singingi Regency and analyze what are the inhibiting and supporting factors of the promotion. This study uses a qualitative method with a descriptive approach, the subject of this study is the Head of Department, Head of Marketing, Head of the Tourism and Culture Office of the Kuantan Singingi Regency. Data collection is done by interview, observation, and documentation. Data analysis conducted in this research is data reduction, data presentation, and drawing conclusions. The results of this study are the implementation of promotions carried out through 4 (four) techniques which include Advertising, Personal Selling, Sales Promotion, and Public Relations. But until now the results are still not good because there are still many promotions that have not been implemented and have not utilized the promotional media to the full. The supporting factors are usually done such as the presence of entertainment programs and attractions. And the inhibiting factors encountered in the implementation of this promotion are funds that are still very limited to carry out large-scale promotions and infrastructure problems and supporting facilities that are still lacking in Kuantan Singingi Regency. For this reason, in carrying out the promotion of Guruh Gemurai Waterfall Tourism Objects, it is expected to make maximum use of promotional media.
Keyword : travel promotion, promotion techniques, waterfall

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.120 (0014)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2020

Deskripsi Fisik

xi, 90 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.120 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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