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Pengaruh Kualitas Pelayanan Dan Bagi Hasil Terhadap Kepuasan Dan Loyalitas Nasabah Pada Bank Syariah Mandiri Cabang Pekanbaru

Bank must be able to retain customers and increase the number of
customers. One strategy is to improve the quality of service and profit
sharing. Because this will be able to shape the satisfaction and loyalty of
customers.
This research will be conducted by customers of Bank Syariah
Mandiri Pekanbaru Branch, with research locations spread in the City of
Pekanbaru. With a sample of 374 customers. Data collection techniques
used are using questionnaires. Whereas to analyze the data, the SPSS
17.00 for windows and SmartPls program is used.
The results of this study indicate that: 1) service quality has a positive
effect on customer satisfaction Bank SyariahMandiriPekanbaru Branch; 2)
profit sharing has a positive effect on customer satisfaction Bank
SyariahMandiriPekanbaru Branch; 3) service quality has a positive effect
on customer loyalty of Bank Syariah Mandiri Pekanbaru Branch; 4) profit
sharing has a positive effect on customer loyalty of Bank Syariah Mandiri
Pekanbaru Branch; 5) satisfaction has a positive effect on Wom Bank
Syariah Mandiri Pekanbaru Branch customers.
Based on the results of the study, the company must be able to
increase customer satisfaction, one of which is to improve and improve the
quality of service and profit sharing provided to customers.
Key Words : Service quality, Profit Sharing, Customer Satisfaction,
Customer Loyalty, Bank Syariah Mandiri Pekanbaru
Branch.

Ketersediaan
#
Perpustakaan Universitas Riau 10 03. 220 (0025)
10 03. 220 (0025)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 220 (0025)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xiv, 147 hlm,; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 220 (0025)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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