CD Skripsi

Analisis Kesediaan Membayar (Willingness To Pay) Konsumen Terhadap Pembelian Asam Pedas Ikan Patin Di Rumah Makan Pondok Gurih Pekanbaru

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ABSTRACT
Research on consumer willingness to pay for the purchase of Spicy Acid
Catfish was conducted at Pondok Gurih Pekanbaru Restaurant in January 2020 -
February 2020. Pondok Gurih Restaurant is located at Sudirman Street No. 202
Pekanbaru. The method used in this study is a survey method. The population
used is consumers Pondok Gurih Pekanbaru Restaurant. The samples are
consumers who buy food and then eat on the spot and willing to be interviewed.
The number of respondents in this study totaled 100 people.
This research aims to calculate the value of consumers willingness to pay
for the purchase of Spicy Acid Catfish and to analyze the factors that influence
consumers willingness to pay for the purchase of Spicy Acid Catfish. Data
analysis method used in this research is Logistic Regression.The result of the
research shows that the average value of the cost willing to be paid by consumers
is IDR 87.410 with the lowest WTP value of IDR 40,000 and the highest was IDR
150.000 The variable that significant in affecting consumers willingness to pay
additional cost for of Spicy Acid Catfish at Pondok Gurih Pekanbaru Restaurant
are age, income, education, and product quality.
Keywords : Willingness To Pay, Logistic Regression

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0040)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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