CD Skripsi

Strategi Pemasaran Pakan Ikan Berbagai Merek Di Desa Sibaganding Kecamatan Girsang Sipangan Bolon Kabupaten Simalungun Provinsi Sumatera Utara

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This research was conducted on March 9 until 25 2020 in Sibaganding
Village, Girsang Sipangan Bolon Sub-District, Simalungun Regency. The purpose
of this study was to determine the implementation of the marketing mix of fish
feed for various brands and to determine consumer assessment of the marketing
mix of fish feed for various brands in Sibaganding Village. The method used in
this research is a survey method with a descriptive qualitative approach. The
technique of determining respondents used purposive sampling and stratified
random sampling.
The results showed that the marketing mix strategy of the feed companies
Comfeed, Pokhpand, Cargill and Sinta had implemented the 4P marketing mix,
namely product, promotion, price and distribution. By marketing fish feed in
Sibaganding Village, the company implements various 4Ps, namely, product
(protein content and product variation); price level (weight of feed / packaging
and type of feed); promotions (word of mouth, social media and discounts);
location and distribution (company location, distributor and direct distribution).
Based on consumer assessments of the 4P marketing mix applied by feed
companies, namely 37% of consumers to buy fish feed products with the main
choice being promotions given by the company, followed by 30% of consumers
stating the product, 20% of consumers stating price and 13% of consumers stating
location and distribution.
Keywords: marketing mix strategy, consumer assessment, feed
1) Student in Faculty of Fisheries and Marine University Of Riau
2) Lecturer in Faculty of Fisheries and Marine University Of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0062)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

x, 66 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0062)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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