CD Skripsi

Strategi Pengembangan Usaha Produk Olahan Ikan Lele (Clarias Sp.) Di Desa Hangtuah Kecamatan Perhentian Raja Kabupaten Kampar Provinsi Riau

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This research was conducted in June 2020 in Hangtuah village, Perhentian
Raja Sub District, Kampar Regency, Riau Province.This study aims to calculate
the income earned and to analyze the strategy in developing a business of
processed catfish (Clarias sp) products in Hangtuah village. The method used is a
survey method by conducting direct observations in the field by collecting data
through interviews based on questionnaires, the population in this study are
housewives who are members of the catfish processing business group in
Hangtuah village, namely the Mina Sejahtera group, which amounts to 10
members.
The results showed that the income per month of catfish processing
business carried out by the Mina Sejahtera group was IDR 424,510. SWOT
analysis resulted in 12 alternative strategies that can be used by catfish processing
products. The results of the calculation of the score of each strategy can be ranked
as seen from the number of interests generated. Rank 1 (one) to 3 (three) is a
strategy that is prioritized for use in the development of marketing of processed
catfish products. The three strategies are: (WO1) Promoting processed catfish
products with brochures / printed media and online social media so as to attract
potential consumers; (SO1) Can develop new product innovations by paying more
attention to the quality of processed catfish products so that they can be sold in the
market; (ST1) Maintaining the quality and characteristics of processed catfish
products.
Keywords: strategy, business development, product, income
1) Student In Faculty of Fisheries and Marine, University of Riau
2) Lecturer In Faculty of Fisheries and Marine, University of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0068)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0068)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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