CD Skripsi

Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Pecel Lele Di Sepanjang Jalan Riau Kota Pekanbaru

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Abstract
This study aims to determine the effect of consumer behavior, namely culture
(X1), social (X2), psychological (X3), and personal (X4) on purchasing decisions
(Y) and the strategies used by catfish pecel traders.The research method used in
this research is a survey method, Meanwhile, the determination of consumer respondents
for pecel catfish is done by accidental sampling, namely by taking 5
consumers in one pecel catfish outlet with a total number of consumer respondents
of 150 consumers and 30 traders of pecel catfish. Based on the results of research
and analysis that has been conducted, it is found that the influence of consumer
behavior on purchasing decisions is known from the value of Fcount greater than
Ftable, namely 149.261> 1.98, and with an R Square value of 0.805, it means
80.5% Y can be explained X1, X2, X3, X4. While the remaining 19.5% can be
explained by other factors not examined in this study
Keywords: culture, social, psychological, personal, purchase decisions, suvey,
accidental sampling
1) Student In Faculty of Fisheries and Marine, University of Riau
2) Lecturer In Faculty of Fisheries and Marine, University of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0078)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

ix, 77 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0078)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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