CD Skripsi

Analisis Efektivitas Komunikasi Penyuluhan Pekebun Kelapa Sawit Pola Swadaya Di Kecamatan Pangkalan Kuras Kabupaten Pelalawan

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ABSTRACT
The effectiveness of communication is very important for its role in plantation
farming activities, the need for information about oil palm cultivation aims to
develop agricultural products, production, and marketing cannot be separated
from the role of communication that must be carried out by independent patterned
oil palm planters. This research aims to determine the communication process and
effectiveness of the communication and the relationship of internal and external
characteristics of swadaya palm oil farmers of communication effectiveness in
Pangkalan Kuras Subdistrict, Pelalawan District. Based on the potential for oil
palm plantations, Pangkalan Kuras sub-district has a potential area of oil palm
plantations. The level of effectiveness of communication between the
communicators and the independent scheme of oil palm planters has an impact on
the productivity of the smallholders. Necessary to analyze the effectiveness of the
communication of rubber farmers by using survey methods, selecting samples
with purposive sampling method and likert scale analysis tools, descriptive
analysis and spearman rank correlation analysis. The internal characteristics and
external characteristics of palm oil farmers in District Pangkalan Kuras, Pelalawan
Regency are in the moderate category (quite good). The communication process
seen from the elements of communication consisting of extension agents and
group leaders as communicators; the message delivered consists of replanting
programs, market prices and so on summarized in the agribusiness system; the
media used are face-to-face meetings (lectures and discussions); farmers as
communicants; the effect that is caused is increasing knowledge, beliefs and
behavior changes; the feedback received is that the farmer understands the
information provided and applies the information in his rubber farming; physical
environment, namely prayer rooms, kelurahan offices, etc., the time dimension in
2019. The effectiveness of group communication is in the quite effective category
with an average score of 2.22. Meanwhile, the effectiveness of interpersonal
communication is in the effective category with an average score of 2.31. Internal
characteristics (education, land area and cosmopolitan) and external
characteristics (extension intensity, accuracy of extension channels and number of
information sources) have a significant correlation to the effectiveness of group
and interpersonal communication.
Keywords: internal and external palm oil characteristics, communication
effectiveness, communication elements

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 120 (0033)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian - Agribisnis., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 120 (0033)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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