CD Skripsi
Pengaruh Kualitas Aplikasi Dan Keamanan Bertransaksi Terhadap Keputusan Pembelian E-Commerce Shopee Di Mahasiswa Fkip Universitas Riau
This study aims to determine the effect of application quality and transaction security on consumer purchasing decisions of e-Commerse shopee at FKIP, Riau University. The population in this study were students from FKIP, Riau University who made purchases through the e-Commerse shopee application. This number cannot be determined. The sampling technique uses the snowball sampling method, which is a way to identify, select and take samples in a continuous network or chain of relationships until the number of samples in this study is 100 respondents. The data analysis used is the prerequisite test that has been carried out by the SPSS Statistics Version 22 program.
The results of the study state that 1) Application Quality has a positive and significant effect on Purchasing Decisions, 2) Transaction Security has a positive and significant effect on Purchasing Decisions, 3) Application Quality and Transaction Security have a positive and significant effect on Purchasing Decisions.
Keywords: Application Quality, Transaction Security and Purchase Decisions
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