CD Tesis
Gastrodiplomasi Jepang Di Indonesia (2017-2020)
Japan was implemented gastrodiplomacy in 2005. Japanese government
and private policies support the promotion of expanding Japanese washoku in
the world. The positive results that have been achieved by Japan derived from
the positive opinion of the Indonesian people are the result of the Japanese
cultural approach that has been taken. Japan, which performs a good image in
anime or other pop-culture, has succeeded in attracting the attention of the
Indonesian people. Even so, Japanese culture that has been popular in Indonesia
has not been comprehensive. Japan wants to widen and build a positive image to
the wider community in Indonesia through food. Thus, there will be more and
more Indonesian people who like Japanese culture because food is considered
easy to get a place in the hearts of the people. As many as 70% of the positive
view of Indonesians towards Japan in the BBC World Service poll in 2014 and
93% of ASEAN's positive view of Japan in the 2017 MoFA Japan poll. This
research aims to study the Japans government efforts in promoting Japanese
culinary in Indonesia.
This research is analyzed using soft power theory, public diplomacy,
cultural diplomacy, gastrodiplomacy, the concept of national interest and the
concept of state and non-state actors in international relations. Gastrodiplomacy
theory to explain diplomacy using foods that Japan uses to promote its positive
image. The concept of state and non-state actors in international relations to
provides an overview of the roles of various actors in Japan’s gastrodiplomacy.
This study uses a qualitative approach with an explanative method that will
explain the causal relationship between Japan’s gastrodiplomacy and the actors
involved in it. The data was collected from various sources ranging from the
Cool Japan Strategy document, the book Japanese Political Economy in
Southeast Asia by Faris Al Fadhat, the book Japanese Public Diplomacy by
Tonny Dian Effendi, the book on public diplomacy and soft power by Joseph S.
Nye JR. Japan ASEAN Policy by Sueo Sudo, journals such as the journal of the
foreign policy center, Annal of the American Academy of Political and Social
Science, Insignia Journal of International Relations, Place Branding and Public
Diplomacy, articles from national and international websites, such as id.embjapan.
go.jp, maff.go.id, kemlu.go.id, cj-fund.co.jp, mofa.go.jp, and mass media
such as The Jakarta Post, Liputan6, kompas, detikcom, and interviews with
several international relations experts as well as employees of Japanese
restaurants in Indonesia.
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The results of this study indicate that the application of Japan’s
gastrodiplomacy by government actors to the community such as MOFA, MAFF,
METI, JRO, corporates and public are increase a positive image and
international cooperation, especially in the Japan’s food product, also can
increase national wealth.
Keywords: Public Diplomacy, Cultural Diplomacy, Gastrodiplomacy.
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