CD Tesis

Strategi Kampanye Calon Legislatif Partai Hanura Kabupaten Rokan Hulu Pada Pemilu Tahun 2019

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This study aims to analyze the campaign strategy adopted by the Legislative Candidates of the Party Rokan Hulu Regency in the 2019 Legislative Elections.
This research is a descriptive qualitative research. The study was conducted on the Legislative Candidates for the Hanura Party in Rokan Hulu Regency who took part in the Legislative elections in 2019. Data were collected by interview, documentation and observation. Data analysis in the form of descriptive or descriptive qualitative and then conclusions are drawn based on deductive techniques.
The results of the study describe that the campaign strategies applied by the Legislative Candidates for the Hanura Party of Rokan Hulu Regency in the 2019 Legislative Election are in the form of defensive strategies, offensive strategies as well as leadership and institutional strategies. The defensive strategy is a strategy to defend the market, consisting of first) holding a limited meeting and a general meeting.
Defensive Strategy is a strategy to defend the market (the majority), in this case it consists of holding limited meetings and general meetings. The campaign through limited meetings and general meetings was carried out by the Hanura party candidates of Rokan Hulu Regency because it was considered a form of direct self-introduction and could convey the vision and mission to the community. Second) conducting a door to door campaign. This activity was not carried out by all Hanura party candidates, but was divided into two parts, namely firstly experienced candidates did not directly come to voters' houses but only timses or members of party organizations who were engaged in distributing campaign materials. Third) using Social Media, the aim of this strategy is to form the image of candidates through social media applications such as Facebook and WhatsApp. Then, it turned out that the Hanura Party Candidates did not use print or electronic media in campaigning because according to them this was less effective considering that the public mostly uses social media. Second, socialization using APK (Campaign Props) and campaign materials such as billboards, banners, banners, stickers, business cards, and calendars.
Offensive strategy is a market expansion strategy, activities carried out in this case are: Offering work programs such as the welfare of the community, community aspirations and representatives, synergizing between the legislature and the executive in creating a conducive atmosphere in building together, synergizing communities and local governments, equitable development and justice social, as well as simplifying population administration services for the community. Then, have the advantages or advantages that become an attraction for voters. The advantages offered by the Hanura party candidates include having
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a superior program designed for the welfare of the community, having a good personality figure and being friendly with the community, having experience in various community and political organizations and taking advantage of character.
Characteristics and Institutional Strategies, among others: Characteristics strategy, namely by using other person or person of the Candidate itself such as an incumbent who has been proven and tested to represent the community, a figure as the head of the village, utilizing the figure of the heads of community associations, the figures in the Party as well as the character of family members such as father or son. Then, the Institutional Strategy, namely by campaigning in certain organizations or community associations such as Perwiritan, whether it is Perwiritan, Ladies and Gentlemen, and Livestock Group organizations as used by Mr. Herman Hadi, farmer groups, Trade Union organizations, as well as clan associations in the legislative constituency.
Keywords: Campaign strategy, Legislative candidate for the Hanura Party, defensive strategy, offensive strategy, figures and institutions strategy.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 06. 220 (0024)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Politik., 2020

Deskripsi Fisik

xiii, 115 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 06. 220 (0024)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU POLITIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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