CD Skripsi
Tingkat Kepuasan Nelayan Terhadap Kesyahbandaran Di Pelabuhan Perikanan Nusantara Sungailiat
Abstract
Measurement of customer satisfaction is an important element in providing better,
more effective and more efficient service. The measure of the success of a service
at a fishing port can be seen from the user satisfaction of harbourmaster with the
service providers that have been provided. The purpose of researh were to know
the satisfaction fishermen with the services provided and to know the service
attributes that have comply or need improvement by the authority of the integrated
service of Sungailiat fishing port. The method used in research is survey method,
which is carried out directly into the field and interviews with users of the Sungailiat
fishing port portability services such as ship owners, skippers and ship document
managers. Analysis used is the validity and reliability test of questionnaire used,
the Customer Satisfaction Index (CSI) were to know the whole satisfaction of a
service, and the Importance Performance Analysis (IPA) were to know the services
that need more attention from the producer to increase customer satisfaction. Based
on the Customer Statisfaction Index method, it is equal to 90.488%, which means
that service users of the service delivery have very high satisfaction.
Keyword : fishermen satisfaction, service, Customer Statisfaction Index
¹Stundent of the Faculty of Fisheries and Marine, Riau University
²Lecturer at the Faculty of Fisheries and Marine, Riau University
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