CD Skripsi
Pengawasan Ritel Di Kota Pekanbaru
Retail trading develops quickly together along with the economic
development in Pekanbaru, this case is caused by the strategic geographic
location, as the capital city of Riau province. Pekanbaru city also has resource
and capital that can be developed by conducting commercial business in order to
improve the community welfare. No wonder this achievement make Pekanbaru
becomes the center of trading and commercial in Riau province. The rapid
development of these retail trading is demanding businessman or the doer to obey
the appropriate regulation. This research is using qualitative method, by using
three techniques, interviewing, documenting and observing. The researcher
applies the theories from Robin and Coulter, they divided the controlling method
into four dimensions, standard determining, measuring, comparing, and do the
acting. In Pekanbaru retail is controlled by trade and industry department also
police of civil service (SATPOL PP). The aim of this research is to know about
the control of retail trading by trade and industry department and police of civil
center. The control has been not maximal due to many factors, such as human
sources is not able to take control, the coordination and communication between
trade and industry department and police of civil center is not optimal, also the
lack of awareness of the businessman or the doer to obey the regulation.
Keywords: control, retail
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