CD Skripsi

Strategi Politik Andrisman Dalam Pemilihan Kepala Desa Di Desa Tebing Tinggi Kecamatan Benai Kabupaten Kuantan Singingi Tahun 2019

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Headman election is the exercise of people's sovereignty in the village in
order to elect a headman who is direct, general, free, confidential, and fair. The
headman election in Kuantan Singingi Regency was held on Wednesday,
September 11, 2019, which was attended by 94 villages in 15 Districts, in Benai
District there were 5 villages that will participate in the headman election, namely
Banjar Lopak village, Tebing Tinggi, Banjar Benai, Pulau Ingu and Simandolak
village. The number of Permanent Voters List (DPT) in Tebing Tinggi village is
1,212 people, consisting of 578 men and 634 women. Andrisman managed to
collect the most votes, namely 412 votes. Andrisman is an entrepreneur who is
running for the first time as headman. Andrisman and his success team have a
work program and excellent vision and mission that led him to win to become
headman. Andrisman has 2 organizational experiences, namely as chairman of the
Tebing Tinggi village line in 2013-2018 and youth leader of Tebing Tinggi
village in 2013-2017. With this social capital he is able to be known, mingle, and
captivate the hearts of the community.
This study seeks to answer the researcher's question, namely how
Andrisman's political strategy in the headman election in Tebing Tinggi Village in
2019. This research also aims to describe Andrisman's winning strategy in the
village head election in Tebing Tinggi village in 2019. This type of research used
by the author in this study is descriptive. Data collection techniques are
interviews, literature study and documentation. The data analysis technique in this
study was carried out qualitatively.
The results of the study explained that Andrisman's political strategy in
winning the headman election in Tebing Tinggi village was political marketing
consisting of 4P of marketing mix, namely Product, Promotion, Place
(placement), Price (cost). Political marketing is carried out by campaigning or
socializing Andrisman along with his vision and mission and community work
programs by visiting residents' houses, campaigning to mosques or surau, visiting
farmer and livestock groups.
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Keywords: Political Strategy, Political Marketing, Political Campaign.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 02.121 (0009)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Pemerintahan., 2021

Deskripsi Fisik

x, 75 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 02.121 (0009)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU PEMERINTAHAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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