CD Skripsi
Pengaruh Penggunaan Media Sosial Sebagai Media Kampanye Politik Partai Nasdem Pada Pemilu 2019 Di Kota Pekanbaru
This thesis examines the Influence of the Use of Social Media as a Media for the
Political Campaign of the NasDem Party in the 2019 Election in Pekanbaru city. Therefore,
looking at how far the influence of the use of social media as a media for the NasDem
party's political campaign on winning the election results in 2019, and also the effectiveness
of the party in the use of social media in political campaign media and also the electability
of parties using social media on the use of social media. on the political campaign media of
the NasDem party in the 2019 General Election in Pekanbaru city.
The purpose of this study was to find out how the NasDem Party used social media
as a media for political campaigns in the 2019 election in Pekanbaru city, how far the role
of social media in influencing the 2019 election results of the NasDem Party in Pekanbaru
city, and identify problems that arise in the process of political communication with using
social media as a media for political campaigns by the NasDem Party. In this study, the
authors used a qualitative approach with a descriptive method. This research was conducted
through interviews, and documentation in data collection techniques.
Pen Results This research is that the use of social media as a media for political
campaigns by the NasDem Party in Pekanbaru City, Riau, in the 2019 Election is seen how
influential it is. However, it was also found that using social media as a media for political
campaigns can be effective for the Party and can also be an effort for party electability. The
theoretical framework used in this research is Political Communication, Digital Democracy
and Social Media.
Keywords: Influence, political parties, political campaigns, social media, elections.
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