CD Skripsi

Analisis Perilaku Konsumen Dalam Membeli Ikan Baung (Mystus Nemurus) Di Pasar Teratak Buluh Kecamatan Siak Hulu Kabupaten Kampar Provinsi Riau

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ABSTRACT
This study aims to determine the consumers of baung fish in the Teratak Buluh market, to analyze consumer behavior in purchasing baung fish in the Teratak Buluh market and to analyze the dominant factors and variables that consumers buy in the teratak buluh market. The research location was conducted in the Teratak Buluh market. The technique of determining konsuments was by means of sampling using 40 konsuments. The types of data used are primary data and secondary data. Methods of data measurement using a Likert scale. The analytical method used is descriptive analysis method and factor analysis using the SPSS program. The results showed that the dominant factor that influenced consumers in purchasing baung fish was the place factor with an eignvalue of 3.657. The second dominant factor is the product factor with an eignvalue of 1.317. The third factor is the price factor with an eignvalue of 1.004. The dominant variables considered by consumers in buying baung fish for the place factor are the convenience variable (factor loading is 0.895), the product factor is the size variable (factor loading is 0.879), and the price factor is the price variable (factor loading is 0.856).
Keywords: Consumer behavior, factor analysis, baung fish
1) Student in the of Fishieris and Marine, University of Riau
2) Lacturer in the Faculty of Fishieris and marine, University of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 121 (0018)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan - Sosial Ekonomi Perikanan., 2021

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 121 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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