CD Skripsi
Strategi Pengembangan Danau Tajwid Di Kecamatan Langgam Kabupaten Pelalawan
This study aims to determine the right strategy to develop a tourist
attraction for Lake Tajwid. This research was conducted in the area of Lake Tajwid,
Langgam District, Pelalawan Regency, Riau Province.
The data used in this study are primary data obtained using accidental
sampling technique totaling 100 respondents who are visitors to Lake Tajwid. The
data analysis method used in this research is descriptive method and SWOT analysis.
Based on the results of this study, it is known from the analysis of internal
factors and external factors that subtotal strength is 1.972 and subtotal weakness is
1.055. Odds of 2,007 and threats of 0,931. Therefore, the alternative strategy used is
SO (Strength and Opportunities), with the consideration that Lake Tajwid tourism
object has good natural potential to be developed, but has not been optimally utilized,
for that in developing Lake Tajwid you must create a strategy using strength
Strength) to take advantage of opportunities (Opportunities).
Keywords: Strategy, Tourism Object Development and SWOT Analysis
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