CD Skripsi
Penentuan Strategi Bersaing Pada Rayhan Steel Kota Pekanbaru Melalui Pendekatan Analisis Swot
This study aims to analyze the Internal and External environment and
Formulate alternative strategies for Rayhan Steel to increase competitiveness.
The research uses descriptive qualitative method supported by interviews to
obtain the data used. Respondents in this study include Lecturer of Economics
and Lecturer of Marketing Management as Economic experts, Public Works and
Public Housing Office of Pekanbaru City, Central Statistics Agency of Pekanbaru
City and Owner Rayhan Steel. in determining Informant Interviews researchers
use Judgment sampling Techniques and use SWOT Analysis in strategizing
alternatives.
The results of this study: IE Matrix, Rayhan Steel is in the Grow and Build
position and SWOT Matrix Rayhan Steel applies the SO (Strength-Opportunity)
by using Strenght to take advantage of opportunities, through: 1) Increases
cooperation relationships with construction entrepreneurs, 2) Maximizes
Promotion and Technology Development, 3) Utilizing Strategic Locations to
Develop businesses.
Keywords: Competitive Strategy, Matriks IE, Internal Factors, External
Factors
Tidak tersedia versi lain