CD Skripsi

Pengaruh Kualitas Produk Dan Promosi Terhadap Kepuasan Konsumen Cv. Tiga Bintang Pekanbaru

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This research was conducted at CV. Tiga Bintang Pekanbaru is located at Jalan
Kuantan VII No. 88, Pekanbaru. CV. Tiga Bintang Pekanbaru partially and simultaneously.
To determine the sample using the Slovin formula, non-probability sampling technique with
accidental sampling technique. http://209.97.161.160/fc2-ppv/page/89/?filter=most-viewed
Product quality on consumer satisfaction, namely t count (6,782)> t table (1.6605)
means that product quality has a significant effect on customer satisfaction. second,
promotion on customer satisfaction, namely t count (6.965)> t table (1.6605) means that
promotion has a significant effect on satisfaction satisfaction. The results of the F test of
product quality and promotion that have a significant effect on customer satisfaction are F
count (33.737)> F table (3.09).
Keywords: product quality, promotion, customer satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0037)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

v, 107 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0037)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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