CD Skripsi

Pengaruh Promosi Dan Kualitas Produk Terhadap Minat Beli Konsumen Mitsubishi Pajero Sport Pada Pt. Dipo Internasional Pahala Otomotif Pekanbaru

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This research was conducted at PT. Dipo Internasional Pahala Otomotif
Pekanbaru is located on Jl. Jend. Sudirman No 230, Tangkerang Tengah, Kec.
Marpoyan Damai, Pekanbaru City, Riau. The purpose of this study was to determine the
effect of promotion and product quality on consumer purchase interest of Mitsubishi
Pajero Sport at PT. Dipo Internasional Pahala Otomotif Pekanbaru partially and
simultaneously. In this research, the method used is quantitative descriptive analysis
with the SPSS program. The population in this study are all consumers who purchase a
Mitsubishi Pajero Sport type car at PT. Dipo Internasional Pahala Otomotif Pekanbaru
in the last year, namely 2019, totaled 257 people. Where the samples in this research are
consumers of PT. Dipo Internasional Pahala Otomotif Pekanbaru, as many as 93
respondents. To determine the sample using the Slovin formula. Data collection
techniques through questionnaires and interviews, types and sources of data using
primary data and secondary data, and measurement techniques using a Likert scale.
From data analysis which includes validity test, reliability test, simple linear
regression analysis, multiple linear analysis, determination analysis and significance test
with t test (partial), and f test (simultaneous). The results of this study indicate that the
results of the first t test hypothesis testing, promotion of consumer buying interest, namely
t (15.827)> t table (1.6617) means that promotion has a significant effect on consumer
purchase interest. Second, product quality on consumer buying interest is t count
(15.827)> t table (1.6617) which means that product quality has a significant effect on
consumer purchase interest. The results of the f-test promotion and product quality have
a significant effect on consumer buying interest, namely f count (235.025)> table (3.10).
This means that promotion and product quality simultaneously have a significant effect
on consumer purchase interest of Mitsubishi Pajero Sport at PT. Dipo Internasional
Pahala Otomotif Pekanbaru.
Keywords: Promotion, Product Quality, Consumer Purchase Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0040)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

x, 124 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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