CD Skripsi
Strategi Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (Dpmptsp) Dalam Meningkatkan Investasi Di Kota Pekanbaru Tahun 2018-2019
Investment is the main economic activity that can be a prime mover for the
economic development of a region, through its broad impact on various efforts to
improve the order of economic activities of the people. With investment, there will
be a large absorption of labor, which will increase people's income and
consumption, so as to increase the regional economic growth in a sustainable
manner. Therefore, almost all governments at various levels, one of which is the
Investment Service and One Stop Services, is trying to use a strategy to increase
investment activities in the city of Pekanbaru.
The purpose of this study is to determine the Strategy of the Investment
Service and One Stop Integrated Services in Increasing Investment in Pekanbaru
City in 2018-2019. The theory used in this study uses a strategy theory to increase
investment according to Mudrajat Kuncoro. This type of research is descriptive
qualitative. The data collection technique was carried out by means of face-to-face
interviews, mass media and collecting documents related to strategies to increase
investment in the regions.
The results show that the strategy of the Pekanbaru City Investment and
One Stop Integrated Services Service in increasing investment in 2018-2019 by
looking at four aspects of the strategy to increase investment in Pekanbaru City that
the Strategy of the One Stop Integrated Services and Investment Service has
implemented four aspects, namely image marketing, attraction marketing,
infrastructure marketing and people marketing in Pekanbaru City have been done
as well as possible for the welfare of the community. However, the results of the
strategies and efforts carried out by the Pekanbaru City Investment and One Stop
Integrated Services Service have not been optimal or have not succeeded in
achieving the target. This is due to the decline in the number of realized foreign
investment and also the absence of legal certainty that explains the Spatial Planning
and Territory of Riau Province. The strategy carried out by the Pekanbaru City
Investment Service and One Stop Integrated Service is only clear from the
increasing number of investment realization increases but does not reach the
predetermined target so that it does not have a significant impact on the region and
society equally.
Keywords: Strategy, Government
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