CD Skripsi
Analisis Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di Bank Syariah Indonesia (BSI) Kota Pekanbaru
The purpose of this study was to determine the effect of location, service, and religiosity on customer interest in saving at Bank Syariah Indonesia. The research sample is 50 customers taken by using accidental sampling technique. This research is a quantitative research and uses a questionnaire as a data collection tool. Data analysis used descriptive analysis and multiple linear regression analysis using SPSS statistics version 25. The results showed that there was a positive and significant influence between location, service and religiosity variables on customer interest in saving at Bank Syariah Indonesia Pekanbaru, either simultaneously or partially. This shows that if Bank BSI has a good location and service, as well as instilling religious values well, it will increase customer interest in saving.
Keyword : location, service, religiosity and interest in saving.
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