CD Skripsi

Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Usaha Makanan Olahan Sagu Di Kecamatan Tebing Tinggi Kabupaten Kepulauan Meranti

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The purpose of this study was to determine how much influence
product innovation has on competitive advantage of sago processed food businesses
in the district of Tebing Tinggi, the Kepulauan Meranti regency . The data used in
this study is primary data collected by questionnaire. The research population was 60
entrepreneurs of precessed sago food in the district of Tebing Tinggi, the Kepulauan
Meranti regency, so that all populations were sampled. The analysis technique
used is descriptive analysis and simple linear regression. The results showed that
product innovation had an effect on competitive advantage of 0.304. This means that
the level of product innovation has an impact on competitive advantage. The higher
the product innovation, the higher the competitive advantage.The value of R square
is 0.068 indicates the contribution of product innovation to competitive advantage is
6.8%, while the remaining 93.2% is determined by other factors not examined in this
study, namely market orientation, technology orientation, entrepreneurial
orientation, product creativity and product quality.
Key Words: Product Innovation, Competitive Advantage

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 121 (0050)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2021

Deskripsi Fisik

xi, 75 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 121 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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