CD Skripsi
Pemberdayaan Masyarakat Melalui Program Corporate Social Responsibility (Csr) Oleh Pt Pjb Ubjom Pltu Tenayan Di Kelurahan Industri Tenayan
Community Empowerment is one of the alternatives carried out by PT PJB
UBJOM PLTU Tenayan to improve the economy and welfare of the community
in the Industri Tenayan Village. The socio-economic conditions of the people in
the Industri Tenayan Village are middle to lower classes who work as casual daily
laborers with uncertain income and high unemployment. This study aims to
determine the implementation of community empowerment and through the
factors that are the drivers and obstacles in the implementation of community
empowerment through the Corporate Social Responsibility (CSR) program by PT.
PJB UBJOM PLTU Tenayan in Industri Tenayan Village. The method used in
this research is descriptive qualitative using a case study approach. Data
collection techniques obtained from observations, interviews, and documentation.
The theoretical concept used in this research is the theory of Randy R. Wrihatnolo
and Riant Nugroho Dwidjowijoto regarding the stages of empowerment. The
results showed that the implementation of awareness raising was carried out by
PT PJB UBJOM PLTU Tenayan through outreach activities and was attended by
30 residents, some of whom were village officials, then the community was given
business management training to increase their capacity through the Village
Empowerment program, the community was also given assistance in the form of
sometimes and sometimes worm seeds. The driving factor is the support from
stakeholders and the inhibiting factor is the technology that supports the
manufacture of media and processing is not yet available. The implementation of
each stage of empowerment has not run optimally
Keywords: Community Empowerment, CSR, Awareness, Capacity Building, and
Empowerment.
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