CD Skripsi
Perlindungan Hukum Terhadap Pengguna Kartu Xl Atas Produk Yang Tidak Sesuaidengan Yang Diiklankan
ABSTRACT
Consumer products (consumer goods / services that are generally used to
meet the needs of consumers) have become increasingly sophisticated both in
technology and in appearance. On the other hand, people understand a consumer
product as far as what the sellers / or business actors convey. High and low
regarding the understanding of the quality of the product depends on the level of
truth of the information conveyed by the seller / entrepreneur and the level of the
consumer's ability to capture. This information can be in the form of oral or
written information contained in brochures and pamphlets, labels, advertisements
and so on. The materials can be so detailed that they are often "so technical" that
they are not easy to digest, but some are so simple, attractive and often equipped
with relevant things or descriptions such as those contained in advertisements.
Advertising is one of the promotional vehicles that considered the most effective
way to introduce a product to the public. However, this has a provision as a form
of consumer protection. In Law Number 8 of 1999 concerning Consumer
Protection in Article 10.
This research uses a typology of sociological legal research or what is also
called non-doctrinal legal research, which deals more specifically with the
effectiveness of law. In this research, the writer uses descriptive research
characteristic, because the writer describes how to protect consumers of XL card
users who do not match the advertised products, and describe how the
responsibility of PT XIATA for losses received by consumers.
The results of the research conducted by the author are, firstly, the
implementation of the implementation of the law on the implementation of
consumer protection from misleading XL Provider advertising information in
Pekanbaru City has not been running properly. The responsibility of PT. AXIATA
for the losses suffered by consumers due to misleading advertising information
does not yet exist. There should be responsibility for advertised products that are
not in accordance with reality, as well as PT AXIATA's responsibility for losses
received by consumers.
Keywords: Consumer Protection - Not as Advertised as Appropriate
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