CD Skripsi
Strategi Dinas Koperasi Dan Umkm Dalam Pemberdayaan Usaha Mikro, Kecil, Dan Menengah Di Kota Pekanbaru
This study aims to determine the strategy of the Department of Cooperatives
and MSME and to determine the factors that hinder the strategy of the Department
of Cooperatives and MSME in empowering micro, small and medium enterprises
in Pekanbaru City. This research is descriptive, describing the reality correctly
regarding the strategy of the Department of Cooperatives and MSME in
empowering micro, small and medium enterprises in the city of Pekanbaru.
Qualitative research aims to reveal certain social situations by describing the true
reality. The results of this study are the strategy of the Department of Cooperatives
and MSME in empowering micro, small and medium enterprises in the city of
Pekanbaru which is applied by the Department of Cooperatives and MSME is
strategy formulation, strategy implementation, and strategy evaluation. In the
formulation of this strategy, the Cooperatives and MSME Office has not yet
maximized the formulation of new strategic initiatives, the formulation of strategies
tends to be almost the same as the previous period. The implementation of the
strategy has not yet been carried out as planned. Strategy evaluation of the lack of
ability of the Pekanbaru City Cooperatives and MSME Office in implementing the
strategic initiatives that have been formulated. The factors that hinder the strategy
of the Department of Cooperatives and MSME in empowering micro, small and
medium enterprises in Pekanbaru City are the limited amount of business capital,
limited human resources, limited access to capital.
Keywords: Strategy, Empowerment, MSME
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