CD Skripsi

Tanggung Jawab Pelaku Usaha Dalam Memberikan Informasi Mengenai Merek Yang Memiliki Persamaan Pada Pokoknya Studi Kasus Merek I Am Geprek Bensu Dengan Geprek Bensu Di Kota Bukittinggi

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ABSTRACT
Problems that often occur in brands are brand holders who have similarities
between one brand and another that has been registered. The condition of consumers
who are harmed a lot, requires efforts to protect them, so that consumer rights can be
upheld. Therefore, business actors are respondible for providing correct, clear and
honest information to consumers regarding the similarities between their brands and
other brands so that consumers are not mistaken or feel cheated and do not harm the
interests of consumers and are responsible for consumer rights to create a
competitive climate healthy and honest business.
The purpose of this study is to determine the responsibility of business actors
in providing information about brands that have similarities in essence, a case study
of the I Am Geprek Bensu brand with Geprek Bensu brand in Bukittinggi city and to
find out what efforts consumers can do to protect their rights by using sociological
legal research methods can be concluded that First, there is still a lack of
implementation of the responsibilities of business actor I Am Geprek Bensu brand
and Geprek Bensu brand in providing information about the two brands that have the
same basic principle in using the word BENSU. This is the same as a result that many
consumers are mistaken and disadvantaged because it is possible that what they buy
is not the food product they really want. Second, efforts that consumers can take to
protect their rights can be started by raising awareness within themselves of the
importance of the rights of consumers. then consumers must be careful before buying
a product, read the information listed on a product, think critically and don’t be
easily persuaded when hearing promotions and discounts on a product, look for
information about a product if the existing information is not sufficient,dare to ask
employees/business actors of a product to ensure and obtain clearer and definite
information about a product.
Keywords: Responsibility-Business actor–brand-I Am Geprek Bensu-Geprek Bensu

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

09 04. 121 (0174)

Penerbit

Pekanbaru : Universitas Riau – Fakultas HUKUM – HUKUM PIDANA., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

09 04. 121 (0174)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUKUM PIDANA

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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