CD Skripsi

Analisis Perbandingan Biaya Dan Harga Pada Industri Rumah Makan Khas Melayu Dan Rumah Makan Padang Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the cause of the high price of food in typical
Malay restaurants in Pekanbaru City and to determine price competition with
other regional restaurants, namely Padang restaurants. The sample in this study
were entrepreneurs of typical Malay restaurants and Padang restaurants in
Pekanbaru City using thetechnique Purposive Sampling. Types of data include
primary data and secondary data. Data collection techniques include
questionnaires, interviews, and documentation. The researcher's data analysis
technique used descriptive and quantitative descriptive. Based on the results of
the study, it can be concluded that the total costs incurred per year by restaurants
are 3:1 for Malay restaurants. The biggest cost incurred by restaurants,
especially Malay-style restaurants, is for the purpose of providing raw materials
for production. Based on the results of the research, the cause of the relatively
high cost of cooking in typical Malay restaurants is due to the difficulty of
obtaining the main raw materials in the production process. The selling price of
products in typical Malay restaurants ranges from Rp. 16,000 – Rp.
200,000/portion, while the selling price of products at Padang restaurants ranges
from Rp. 10,000 – Rp. 25,000/portion. The pricing strategy used by typical Malay
restaurants is Skim the cream pricing or skimming pricing, which is the setting of
the highest price to cover the costs incurred, development and promotion.
Meanwhile, the price strategy used by Padang restaurants is Penetration Pricing,
which means setting the lowest possible price with the aim of achieving the
maximum sales volume in a relatively short time.
Keywords: Restaurant Industry, Cost, Price

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0089)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0089)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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