CD Skripsi

Tinjauan Semiotika Dalam Iklan Toyota

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Advertising is a message that connects advertisers with
consumers. An automotive advertisement titled Toyota Doraemon is made
in series using Doraemon character. Toyota insert the advantages of its
product in every scene and storyline. As a medium of information,
advertisements are interesting to observe and disassemble the contents of
the message so that hidden meaning behind the signs is revealed through
Peirce’s semiotic theory. The method used is descriptive qualitative
method. A data in this study is collected non-verbal signs and classified
based on icons, indexs, and symbols. From reading the conversational
dialogues in manga. The results is founding behind the non-verbal signs in
this advertisement, it contained product advantages both functionally in
the form of a car model and facilities and emotionally effect of the user.
Key Word : Advertisements, Peirce’s Semiotic, Non-verbal Sign,
Doraemon.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 12. 121 (0021)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Bahasa Jepang., 2021

Deskripsi Fisik

xvii, 60 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 12. 121 (0021)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

BAHASA JEPANG

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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