CD Skripsi

Pengaruh City Branding Dan City Image Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Bahari Kawasan Mandeh Kabupaten Pesisir Selatan Provinsi Sumatera Barat

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ABSTRACT
The purpose of this study was to determine the effect of City Branding and City Image
on the decision to visit tourists in the marine tourism object in the Mandeh area. The
research method used in this study was a quantitative research method using primary data
and secondary data. The population in this study are tourists who have visited and have
visited, sampling using a non-probability technique, namely purposive random sampling on
tourists from the Mandeh area of Pesisir Selatan Regency with a sample of 100 people. The
results showed that City Branding had a direct and significant effect on City Image with a
percentage of 49.1%. City Branding on the decision to visit has a significant effect of
13.6% and City Image on the decision to visit is significant at 10.5%
Keyword: city branding,city image,marine tourism,visit decision
1Student of the Faculty of Fisheries and Marine, Universitas Riau
2Lecturer at the Faculty of Fisheries and Marine, Universitas Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 121 (0026)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 121 (0026)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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