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Artificial Intelligence And Digital Marketing Impact On Purchase Intention Me…
ABSTRACT This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Purchase Intention, with Perceived Value as a mediating variable, in the context of Shopee e-commerce. Data collected from 290 respondents (University of Riau students) were analyzed using SEM-PLS. The findings reveal that AI positively influences Perceived Value and Purchase Intention, both d…
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- 2102114173
Pengaruh Leverage Dan Ukuran P erusahaan T erhadap Nilai Perusahaan DenganPr…
ABSTRACT This study aims to determine the effect of leverage and company size variables on company value mediated by profitability. The population in this study are property and real estate companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022. The sample selection in this study used the purposive sampling method. The samples selected in this study were 32 companies along with pr…
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- 2002126119
Pengaruh Keputusan Investasi, Keputusan Pendanaan, Kebijakan Dividen, Dan Uku…
ABSTRACT This study aims to determine the effect of investment decisions, financing decisions, dividend policies, and company size on company value in banking companies listed on the Indonesia Stock Exchange for the period 2018-2022. The population in this study was 47 banking companies. The sample in this study was taken using Purposive Sampling and obtained a sample size of 12 companies.…
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- 2002136202
Pengaruh Disiplin, Kerjasama Tim Dan Human Relation Terhadap Kinerja Pegawai…
ABSTRACT This research aims to determine the influence of discipline, teamwork, and human relation on employee performance at the TPI Pekanbaru Class 1 Immigration Office. The population in this study was all employees, totaling 86 employees. Technique sampling used in this research are sampling fed up. The analytical method used in this research is Structural Equation Modeling (SEM) proce…
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- 2002112143
Pengaruh Keputusan Investasi, Kebijakan Dividen Dan Struktur Modal Terhadap N…
ABSRACT This research aims to determine the influence of investment decisions, dividend policy and capital structure on company value. In this research, company value is the dependent variable, while investment decisions, dividend policy and capital structure are independent variables. The population in this research is all banking sector companies listed on the Indonesian stock exchange. …
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- 2002112176
The Effect Of Employee Engagement And Job Satisfaction Towards Organizational…
ABSTRACT This research aims to determine the influence of employee engagement and job satisfaction towards organizational citizenship behavior at PT. Angkasa Pura II SSK II Airport Pekanbaru. The population in this study was all 63 employees. Technique sampling used in this research are sampling fed up. The data analysis method used in this research is multiple linear regression analysis u…
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- 2002112105
Pengaruh Celebrity Endorser, Kualitas Produk Dan Brand Image Terhadap Keputus…
ABSTRACT This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and consumer satisfaction for Bening's skincare products in Pelalawan Regency. The population of this study are all consumers who have bought and used Bening's skincare products in Pelalawan Regency. This study used 100 respondents with non-probability …
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- 1802112846
Pengaruh Emisi Karbon, Kinerja Lingkungan, Dan Biaya Corporate Social Respons…
ABSTRACT This study aims to determine the influence of carbon emissions, environmental performance and corporate social responsibility (CSR) costs on the company's financial performance. This type of research is quantitative research. The population in this study is all companies in the energy sector which totals 85 companies. Using the purposive sampling method, there were 18 companies th…
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- 2002110730
Rancangan Pengembangan Bisnis Menggunakan Pendekatan Business Model Canvas Da…
ABSTRACT This study focuses on the development of Rosmini Herbal Oil business using the Business Model Canvas (BMC) approach and SWOT analysis. The purpose of this study is to identify elements in the BMC that need improvement, so that a more effective business development strategy can be designed. The method used in this study is descriptive qualitative, which describes the company's con…
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- 2102111114
Status Mutu Air Dan Beban Pencemaran Sungai Sago Kecamatan Senapelan Kota Pek…
The Sago River is a tributary of the Siak River located in the center of Pekanbaru City. The condition of the river is heavily influenced by urban activities, including various waste disposal practices, both liquid and solid, which contribute to water pollution. The aim of this study is to assess the water quality status of the Sago River and to calculate the pollutant load contributing to the …
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- 1904124209
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada…
ABSTRACT This study aims to test and determine the effect of product innovation and product quality on competitive advantage at Meatnight Steak Pekanbaru. The population of this study includes all consumers of Meatnight Steak Pekanbaru. Sampling in this study used a purposive sampling technique, namely taking a number of samples that represent the variations or characteristics that exist i…
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- 2002112080
Pengaruh Motivasi Dan Prestasi Terhadap Karir Guru Penggerak Kota Pematangsia…
ABSTRACT This research aims to analyze the influence of Motivation and Achievement on the Career of Movers Teachers in Pematangsiantar City. This research was conducted at the North Sumatra Provincial Education Office and the Pematangsiantar City Education Office. The population in this study was the 4th batch of Movers Teachers in Pematangsiantar City, totaling 80 Movers Teachers. The sam…
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- 2102135525
Pengaruh Ketersediaan Fasilitas, Evaluasi, Dan Kepuasan Kerja Terhadap Kinerj…
ABSTRACT This study aims to determine the effect of facility availability, evaluation, and job satisfaction on teacher performance in teachers of SMK NEGERI 5 Pekanbaru. The population of this study is the total number of teachers from SMK Negeri 5 Pekanbaru which amounted to 103 teachers with a research sample consisting of 99 civil servant teachers at SMKN 5 Pekanbaru. The data collectio…
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- 1802112121
Pengaruh Pelatihan, Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawa…
ABSTRACT This research was conducted at PT. Perkebunan Nusantara (PTPN) IV Regional III Kebun Sei Galuh which is located in Pantai Cermin Village, Tapung District, Kampar Regency, Riau. The aim of this research is to find out how training, workload and work environment influence the performance of divisional employees at PT. Perkebunan Nusantara (PTPN) IV Regional III Kebun Sei Galuh. Thi…
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- 1802112501
Pengaruh Tingkat Suku Bunga, Produk Domestik Bruto, Nilai Tukar Rupiah, Dan I…
ABSTRACT International trade is very important to encourage national economic growth and foster cooperation between countries in the 21st century. However, a trade deficit can pose significant economic challenges, such as the US-China trade war. The US-China trade war has created geopolitical tensions, with the US imposing tariffs on China and the US imposing tariffs on China. This further…
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- 2002112970
Analisis Pembelian Impulsif Di Live Streaming Shopping Tik Tok: Perspektif St…
ABSTRACT This research investigates factors influencing impulsive buying during TikTok livestream shopping, using the Stimulus-Organism-Response (SOR) model. The study aims to identify how demands, convenience, interactivity, and playfulness during livestreams affect consumer enjoyment and impulsive buying behavior. This research is novel in its focus on livestream shopping behavior in a S…
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- 2102135810
Pengaruh Nilai Tukar, Earning Pershare ( E P S ) , Debt To Equity Ratio ( D E…
ABSTRACT This study aims to determine the effect of Exchange Rate, Earning Per Share (EPS), Debt to Equity Ratio (DER), and Intellectual Capital on Stock Prices in the Technology Sector listed on the Indonesia Stock Exchange in 2019-2023. The sample in this study used purposive sampling technique which amounted to 20 technology companies on the IDX. Secondary data obtained by documentation met…
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- 2002112977
Pengaruh Kapabilitas Teknologi Informasi Dan Manajemen Pengetahuan Terhadap K…
ABSTRACT This study aims to analyze the influence of information technology capability and knowledge management on competitive advantage, with innovation as an intervening variable in traditional Riau food SMEs in Pekanbaru City. The analytical method used is Structural Equation Modelling (SEM) with a Partial Least Square (PLS) approach, processed using SmartPLS software version 4.1.0.9. …
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- 2102111817
Pengaruh Profitabilitas, Likuiditas Dan Growth Opportunity Terhadap Struktur …
ABSTRACT The purpose of this research is to analyze the influence of profitability, liquidity, and growth opportunity on capital structure. Data for these variables were obtained from the financial statements of coal subsector mining companies listed on the Indonesia Stock Exchange for the 2018-2023 period. The sampling technique used was purposive sampling, resulting in a total of 22 companie…
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- 2002112103
Pengaruh Kapabilitas Adaptif Dan Kapabilitas Teknologi Informasi Terhadap Kin…
ABSTRACT This study aims to determine the effect of adaptive capabilities and information technology capabilities on business performance through innovation as an intervening variable in Riau specialty food MSMEs in Pekanbaru. The population in this study were typical Riau food MSMEs in Pekanbaru. The sampling technique used in this research is snowball sampling, namely the data collection tec…
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- 2102111116
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah