CD Tesis

Strategi Pemenangan Mira Roza Dalam Memperoleh Suara Terbanyak Pada Pemilihan Legislatif Provinsi Riau Tahun 2019

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This research was motivated by Mira Roza's success in becoming a female legislative candidate in the 2019 Riau Province Legislative Election by obtaining the most votes compared to other female legislative candidates, namely by winning 25,276 votes. Even though in the previous period the number of votes from Mira Roza was only around 13,000 votes, it can be said that her vote share almost doubled. The aim of this research is to find out and analyze Mira Roza's winning strategy in getting the most votes in the 2019 Riau Province legislative election as well as the supporting factors for this winning strategy.
The research approach used is a qualitative approach. Meanwhile, the type of research used is descriptive. Data was collected by the author using interview and documentation techniques. The data used is primary data obtained from research informants and further supported by secondary data obtained from various parties related to this research.
The results of this research can be concluded that Mira Roza's winning strategy, which received the most votes in the 2019 Riau Province legislative election, was implemented by implementing offensive strategies and defensive strategies. The offensive strategy is implemented by carrying out political marketing, as well as political branding and positioning. Political marketing is carried out by campaigning from house to house, distributing business cards, distributing calendars, putting up banners, and approaches based on gender, profession, age, and religious and traditional leaders. Meanwhile, the branding and positioning carried out by Mira Roza and the winning team was to introduce Mira Roza to all the people in electoral district V that she is a woman who is experienced in the legislative world, smart, religious, and has never encountered legal problems while serving as a DPRD member. both in Bengkalis Regency and Riau Province. Meanwhile, the defensive strategy is carried out by carrying out regional mapping, forming a solid winning team, and protecting and caring for constituents. The supporting factors for Mira Roza's winning strategy are that she already has a mass base, has support from PKS, has funding support to drive the party machine, and already has a network in society..

Keywords : Winning Strategy, Selection of Legislative Candidates, Mira Roza, Riau Province

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010241825

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Politik., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010241825

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU POLITIK

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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