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Pengaruh Social Media Marketing Dan Variasi Produk Terhadap Minat Beli Konsumen Pada Cv. Blackpaint Printshop Pekanbaru

This study aims to determine the influence of social media marketing and product variety on consumers buying interest in CV. Blackpaint Printshop Pekanbaru. The study uses descriptive and quantitative statistical methods with the use of the Likert scale as a measurement. The population used is Blackpaint Printshop consumers. The sample of this study amounted to 100 respondents which were determined using accidental sampling techniques and using questionnaires in data collection techniques. The analysis of this study includes instrument tests, classical assumption tests and statistical tests processed with tools in the form of SPSS version 25. The results of this study show that social media marketing partially has a significant effect on consumer buying interest, product variation partially has a significant effect on consumer buying interest. Social media marketing and product variations simultaneously have a significant effect on consumer buying interest.

Keywords: Social media marketing, Product Variety, Consumer Buying Interest.

Ketersediaan
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Perpustakaan Universitas Riau 2101112642
2101112642
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2101112642
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2101112642
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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