CD Skripsi

Strategi Pengembangan Usaha Rumah Tangga Di Kota Pekanbaru (Studi Kasus Rumah Jamur Nando)

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Abstract
This study was conducted to determine the strengths, weaknesses,
opportunities, threats and determine the survival strategy of the Nando Mushroom
House household business during the Covid-19 period in Pekanbaru City. This
study uses primary and secondary data obtained directly from the respondents of
the Nando Mushroom House and from the Central Bureau of Statistics of
Pekanbaru City. The method used in this research is descriptive quantitative and
uses SWOT analysis to determine the right strategy. The instrument used to
analyze the survival strategy of Nando Mushroom House is using IFAS matrix,
EFAS matrix, and SWOT matrix diagram. The results show that the Nando
Mushroom House household business in Pekanbaru City is in quadrant I. This
quadrant is a very favorable situation for the Nando Mushroom House household
business because it has internal opportunities and strengths, so that with its
strengths it can take advantage of existing opportunities to become profit. the
strategy in quadrant I supports aggressive policies with the SO (strengthopportunities)
strategy. strategies that can be applied in developing which are by
increasing of Human Resources expertise, increasing promotional activity and
product diversification.
Keywords: Covid-19, Oyster Mushroom business, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702110892

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702110892

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

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