CD Skripsi
Komunikasi Pemuda Pancasila Kabupaten Siak Dalam Memperbaiki Citra Dikalangan Masyarakat
Pancasila Youth Organization of Siak Regency faces the challenge of negative image in the community caused by bad events that occurred in the past, thus making the public view this organization negatively. Therefore, an effective communication is needed to improve it. This study aims to describe how the communication is implemented by Pancasila Youth in building a positive image among the community.
The research method used is qualitative with a descriptive approach. Data collection was carried out through observation, in-depth interviews, and documentation. Informants in this study were determined using purposive and accidental techniques, consisting of the administrators of the Pancasila Youth of Siak Regency and community members. Data analysis techniques include data reduction, data presentation, drawing conclusions, and using source triangulation techniques for data validity.
The results of the study indicate that the Pancasila Youth of Siak Regency strengthens internal communication through training and organizational consolidation, collaborating with the government and other institutions in social programs, utilizing social media and mass media for publication of positive activities, and implementing a community-based approach through involvement in cultural, sports, and social activities. These strategies have proven effective in changing public perception and building a more constructive and beneficial organizational identity for regional development. In conclusion, the implementation of transparent, active, and community-based communication by the Pancasila Youth has succeeded in improving the image of the organization in the community.
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