CD Skripsi

pengaruh inovasi produk dan e-commerce terhadap daya saing umkm konveksi di kecamatan tuah madani

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This study aims to determine the effect of product innovation and e-commerce on the competitiveness of convection MSMEs in Tuah Madani District. The method used in this study is quantitative descriptive, with a respondent population of 32 convection business actors in Tuah Madani District and samples taken from the entire total population.. For the independent variables in this study are product innovation and e-commerce, the analysis technique used is multiple regression. The results of the study obtained indicate that product innovation and e-commerce simultaneously affect the competitiveness of convection MSMEs, this is based on the results of the analysis, the calculation shows the value of F count> F table (26.673> 3.33). While partially product innovation and e-commerce affect the competitiveness of convection MSMEs, this is based on the results of the t test of the product innovation variable, the t count value is 2.985 with a t table value of 2.045. And e-commerce obtained a t-value of 2,782 with a t-table value of 2,045. So it can be concluded that product innovation and e-commerce have an effect on the competitiveness of convection MSMEs in Tuah Madani District with a proportion of influence of 62.4% while the remaining 37.6% is influenced by other variables not studied.
Keywords: Product Innovation, E-Commerce, Competitivenes

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1705122065

Penerbit

Pekanbaru : Universitas Riau – FKIP – Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1705122065

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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