This study aims to determine the influence of @ezraalfatah’s Instagram content on fulfilling the information needs related to thesis guidance among its followers. The @ezraalfatah account is an educational platform that shares content about thesis preparation, including topic selection, methodology, and thesis defense strategies. The research is motivated by the high demand for information am…
The increasing volume of waste in Indonesia each year, along with the ongoing inadequacy of waste management efforts, continues to be a pressing environmental issue that attracts the attention of environmental activists. These activists believe that the waste problem can be addressed through collaboration between the government and society. This study discusses a zero waste campaign conducted o…
Based on the Uses and Gratifications (U&G) Theory, audiences are active and goal-oriented media users, selecting content based on personal motives to meet their specific needs. In the modern context, the increasing prevalence of mental health issues has prompted individuals to seek easy access to information and support, with social media such as TikTok rapidly emerging as a major platform for …
This research is motivated by the phenomenon of the growing use of digital marketing through social media platforms, particularly TikTok. One of the widely adopted strategies in digital marketing is the use of hashtags to drive audience engagement. This study aims to analyze the influence of the #localbrand hashtag engagement on TikTok in increasing brand awareness and purchase intention of the…
tourism is a sector that has great potential in improving the regional economy, including in Indragiri Hulu Regency. Inhu Park as one of the tourist destinations in the area has its own appeal, Inhu Park is one of the tourist destinations that has great potential to be developed, both in terms of natural beauty, facilities, and socio-cultural attractions. This study aims to Analyze the Communic…
This study examines the phenomenon of communication experiences and self- concept in early adult women who fatherless in Dumai City, where the phenomenon of fatherlessness occurs since childhood due to irresponsible fathers and divorce. The absence of a father's role in a child's growth affects early adulthood. In women, the phenomenon of fatherlessness has more significant impact. Women define…
The use of media today with all its advantages makes it easy for people to access all information. One of the social media that is currently popular and has the most active users in Indonesia is TikTok. TikTok as one of the social media that has an algorithm that can adjust to user interests encourages users to stay connected and follow developing trends, which has the potential to create anxie…
The behavior of flexing or showcasing luxury on social media has become increasingly common among public figures and has sparked various debates in digital public spaces. One notable case is the luxurious lifestyle content posted by Erina Gudono, wife of Kaesang Pangarep and daughter-in-law of Indonesia’s seventh president, through her Instagram account @erinagudono. These posts have received…
The Immigration Office Class I TPI Pekanbaru is a government agency that provides public services in the field of immigration. As a public service institution, maintaining a positive image is crucial to sustaining public trust. The Community Satisfaction Index (IKM) survey shows good results; however, complaints still exist regarding long queues, limited services, and the public’s lack of und…
The Chinese New Year celebration in Selatpanjang has its own differences from other areas, during the Covid-19 period since 2021 this annual festival has been stopped and canceled. Indirectly making the habit of the excitement of this tradition cannot be felt during the pandemic. The purpose of the study was to explain how the Marketing Communication strategy of the Youth, Sports and Touris…
Angin Timur documentary reveals environmental damage on the coast of Java due to human activities. Pollution of shrimp farms, degradation of coral reefs and the threat of gold mining are the main focus of this film, showing the direct impact on marine ecosystems and the lives of coastal communities. The narrative in the film not only builds a discourse on environmental damage through ecolo…
Korean Pop or K-Pop is a genre or type of pop music originating from South Korea. One of the them is aespa, which is often in the spotlight on platforms such as Youtube. Their music videos, stage performances, and daily content uploaded on Youtube certainly attract the attention of fans. This research uses Stimulus-response theory. The purpose of this study is (1)to determine the extent of the …
Social representation of single mothers in popular media reflects how social constructions of women, family, and gender roles are formed and maintained within society. As a cultural medium, film does not merely tell stories but also reproduces prevailing social values, including those related to the portrayal of single mothers. In the United States, female-led family structures are increasingly…
Pancasila Youth Organization of Siak Regency faces the challenge of negative image in the community caused by bad events that occurred in the past, thus making the public view this organization negatively. Therefore, an effective communication is needed to improve it. This study aims to describe how the communication is implemented by Pancasila Youth in building a positive image among the commu…
Currently, halal tourism is experiencing significant global growth. According to the Global Muslim Travel Index (GMTI) 2023, Indonesia ranks first as the world's top halal tourism destination. As a prominent destination, Bukittinggi City has great potential for halal tourism development, supported by its natural attractions, Minangkabau culture, and strong Islamic values. However, the destinati…
This study discusses the communication strategy of the Communication, Information, Statistics and Cryptography Office of Karimun Regency. Effective public communication management is an assessment to increase public trust in local governments in the digital era. However, challenges such as lack of innovation in content publishing, limited Human Resources (HR) and low community participation rem…
Indonesian Youth Educate and Social (IYES) is a non-government organization (NGO) that accommodates the movement of Indonesian youths who care about education issues in 3T areas (Frontier, Outermost & Disadvantaged). This research discusses the persuasive communication of IYES Indonesia in implementing the IYES teaching program. Based on this, the objectives of this study are (1) to know how th…
Kuda lumping art is an art that originates from Java. Kuda lumping art combines dance and music. and drama using woven attributes shaped like horses. In the Kuda Lumping art, there are symbolic aspects which have a certain meaning through the attributes used and the dance, however, the procession and attributes used by the Kuda Lumping Prince Kuda Putih art in the Kanopan Ulu Plantation Village…
To be a leader in a democratic country, he is definitely elected by the people and all his actions or decisions always receive attention from the public. By displaying populist and modest characteristics, leaders can easily maintain or increase their electability in society. One of the leaders who has a populist and modest nature can be found in a leader who currently serves as mayor in Dumai, …
Berdah is an art form with Islamic nuances, which conveys praise to Allah SWT and praise to the Prophet Muhammad SAW, which combines vocal elements, traditional music and dynamic dance movements. Berdah art is usually found in traditional Malay wedding processions in Mandah District, one of which is in Cahaya Baru Village. The purpose of this research is to find out the situations, events, and …